I don't know about you, but I'm skeptical of people these days if I can't find references to them online. Maybe not always in the general case, but particularly if said person is connected to some sort of website or business.

If I go to search for someone and can't find anything on them I start to ask myself what's going on. Is it a pseudonym? Is it a scam? If you were going to fake a person you would think you could at least plant some references around the net.

Obvious this assumption that anyone can be found is a very new thing. Whether it's a healthy thing or not remains to be seen.